Table of Contents

Improving the image of the customer-facing workforce is a challenge that needs to employ various sources. The image of retail in the “competition for talent” for securing skilled workers, retail-like other sectors – faces the challenge of being convincing as an attractive employer. One of the ways of attracting potential and raw talent is having a training program in place.

Young people are looking to learn and evolve in the workplace and do so by having skill and sector in the “battle for talent” to counteract the falling number of trainees. To this end, the strengths of the customer-facing places should be communicated and played out in a manner that appeals to the audience. to achieve an improved image with (young) applicants. employee recruitment to be target group-specific, innovative, and individualized When recruiting new employees, it is advisable to actively address the target group via various channels and (social) media. If satisfied employees are used as ambassadors for their own company, advantages as an employer can be credibly conveyed. Innovative recruiting projects and concepts that place greater value on personality and emotionalization can also promise success. The use of social media platforms is of great relevance. Retaining employees in the long term through empathy for needs to retain existing employees successfully and in the long term, it is necessary to know the key factors influencing staff satisfaction and to create the necessary framework conditions. It is important to ensure the  values

Today’s employees want to find meaning and fulfillment in their work

employees fulfillment in their work

Sharing actions that work

Encourage employees to contribute and be a part of the creation process. Training and peer examples are becoming increasingly important. Young employees (Gen Z’ers) create videos faster than writing a CV. Businesses can use it to engage with employees by letting them showcase the best practices and real work examples. Today’s employees want to find meaning and fulfillment in their work far beyond a means to pay for food and rent. Of course, we’ve always wanted to feel a part of something bigger than ourselves, but nowadays, we also want to think that we have an impact on the outcome.

That’s why we are seeing (amazing) innovations like DAO. But truth be told, it doesn’t require something as drastic as blockchain-backed decentralized institutions to engage and communicate with your employees today.

Our experience shows that companies who put their people first and make employees true stakeholders in their organization can turn this trend on its head. Communicating with employees on real-time events, asking for feedback, and delivering professional content in a format that employees enjoy, can drastically lower an organization’s turnover rate. However, I’d like to focus on one key development: employee-generated content.

For me, employee-generated content (EGC in short) is the natural evolution of the (overused) term of user-generated content (UGC) but what makes EGC so exciting for me is how simple and how effective it is. By harnessing the wisdom of crowds and letting your employees generate professional content for you and the organization, you can achieve extraordinary results.

Most of the time, they are the ones who know best. They are the ones who are doing the actual work; many times, they are the most experienced personnel, both in terms of time spent on the floor and in terms of first-hand experience. So why not harness this knowledge to promote your company and meet your goals?

Another great thing about employee-generated content is that the person who created the content (and the people who feature in it) gains visibility within the company. They essentially become “workplace creators” (and a part of the creators’ economy, but that’s for a different blog post). I genuinely believe that workplace creators are one of the most significant drivers that an organization can have, especially for everything that has to do with employee engagement and professional communication. imagine seeing a peer of yours sharing their tips, tricks, and best practices with you – you immediately feel connected and can relate to what they’re saying. You may also be inspired to share your own story and perspective.

We can see without a doubt that these workplace creators generated some of the best Bites we’ve seen, and the effect it had on the company was astonishing. Making it possible for your employees to become workplace creators and share professional content with colleagues is a win-win situation. Employees get to make a real difference, and you, as an employer, get high engagement rates and quality content. There are also many options for rewarding these workplace creators, but that’s for next time…


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