Our Mission

Training frontline workers is hard and keeping them happy and engaged is even harder. That’s why we created Bites, so businesses of all sizes can easily create, manage and share Bite-sized pieces of professional content to onboard, train and communicate with the workers that are the face of an organization.

With a combined 30+ years of training and education experience, the Bites founding team understood the needs of creating training content that is impactful, engaging and scalable. With that in mind, the Bite became the core of the platform – a modern, professional learning unit based on short, easy-to-create and absorb, videos that are naturally suited for the versatile needs of the frontline worker.

Bites’ mission is to help empower teams to communicate in ways that are organic, easy and fun so they can have the peace of mind to grow and run their business.

Our Values

About us

Customer Focused

Our goal is to build long-term relationships with our customers as we both grow and mature. We constantly evolve our product and service to create a positive impact for our customers.



From our inception, we’ve been dedicated to the belief that data is the core of decision making. Every decision from product to marketing and customer success, always seeks the truth in the numbers.

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We take pride in our successes and don’t shirk away from our failures. We believe that every mistake is a learning experience and an opportunity for growth.

about us

Promote Team Growth & Happiness

Our success comes from the shared energy, talent, and contributions of every single team member. We are committed to building a work environment that is diverse, inclusive and empowering.

Bites Team

Our Leadership Team

Eran Heffetz / CEO

Eran is a serial entrepreneur with a passion for innovation and service. With past successes in hospitality, real estate and technology, Eran co-founded 8 restaurants and bars, is a board member of fintech startup, Obligo, and led one of Tel Aviv’s leading urban renewal companies through a merger with a public company. Eran joined Bites as CEO to help bring the dream of democratizing training to the world of frontline employees. Eran is a veteran IAF F-16 fighter pilot.

Tal Nagler Almog / COO and Co-Founder

Tal has over 15 years of experience in the field of learning and e-learning including defining, developing and bringing multiple education products to market. She headed Kidum’s psychometric department where she managed over 100 employees and instructors. It’s with this deep understanding of the field that she, and co-founder Hagai, decided to join up and turn their dream to reality.

Hagai Horovitz / CPO and Co-Founder

Hagai has over 15 years experience in teaching psychometric exams prep courses leading to deep expertise in developing digital educational products including backend development and UX/UI design. With a B.Sc in Electrical and Computer Engineering, Hagai’s interest in how technology intersects with training and education drives his product and technology strategies.

Idan Koren / VP R&D

Idan brings more than a decade of experience in software development, and 28 years experience playing in bands. Idan has led multiple R&D teams with a focus on web and mobile software development. His goal is to develop a great user experience by designing customer-first product architecture, intelligent cross-platform integrations and fostering best practice work methods between product, engineering, data-science and UI teams.

Michal Wachstock / VP Marketing

Michal is an execution oriented marketing leader with 20 years of experience in building the teams, infrastructure and methodologies needed to lead a successful marketing organization through hyper-growth. She is passionate about building energetic marketing teams, and creating strategic, out-of-the-box marketing programs that aim to optimize marketing’s direct impact on business.

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