Do you have the attention span to sit through a three-hour training session? Didn’t think so. And neither do your employees. Everyone’s attention spans are short, schedules are packed, and employees want training that actually fits into their day.
Enter video-based microlearning.
Microlearning videos are all about delivering training in small, focused bursts. Think short videos, quick quizzes and bite-sized modules that tackle one concept at a time. This format is engaging and easy to consume on the go, and can cover a range of topics from learning a new product to understanding a safety protocol to brushing up on soft skills.
It works so well because the human brain loves small chunks of information. According to a study in the Journal of Applied Psychology, learning in bite-sized pieces makes the transfer of knowledge 17% more efficient, while other studies show that microlearning can improve knowledge retention by up to 80% as compared to traditional learning methods. That’s a huge win for businesses looking to improve employee retention training and boost ROI.
Key Industries Embracing Video-Based Microlearning
Let’s take a look at how different industries are using microlearning and video to solve their biggest corporate training challenges and level up their training and development strategies.
Retail
Retail is a highly-competitive, fast-moving industry with business owners challenged by onboarding seasonal workers, constantly launching new products, and trying to maintain consistent customer service across diverse locations.
- Training Needs: New hires need to be onboarding and existing hires also have to be kept up to date with product knowledge, customer service, and store policies.
- How They Use Video: Retail store owners use short videos explaining and showing examples of how to greet customers, explain product features, or deal with returns. They can be used for interactive customer scenarios and walk-throughs of store policies.
- Results: Busy floor workers can take a few minutes at a time to watch these videos resulting in faster onboarding, more confident staff and improved customer satisfaction.
Sales
Sales teams are always juggling product updates, new techniques, and CRM tools. They need to learn fast to stay competitive and keep the business growing.
- Training Needs: A good sales team has ample opportunity to learn and improve their sales techniques and objection handling, product knowledge, and CRM training, especially if and when new tools are introduced.
- How They Use Video: Instead of long, boring, frontal training sessions, salespeople can choose the topics they need to brush up on. In between meetings, they can watch videos on closing strategies or the newest product demo. New CRM features are easily explained in microlearning modules too.
- Results: With less time taken away from actual sales activity without compromising on training quality, sales teams can expect to see better pitch consistency, fewer mistakes, and higher close rates.
Food & Beverage
In the food & beverage industry, consistency, safety, and service are everything. It’s difficult for traditional training and development to keep up with the high turnover and changing menus that characterize this space.
- Training Needs: The key topics that restaurant workers absolutely must know cold include hygiene and safety rules. They also need to be trained on recipe preparation, equipment use, and customer service to ensure that a restaurant runs smoothly.
- How They Use Video: Restaurant owners are increasingly moving to short how-to videos that walk employees through everything from sanitization practices to new recipes to mock customer interactions.
- Results: Better and faster-trained employees mean fewer food safety incidents and more consistent customer experiences.
Healthcare
When people’s lives are on the line, there is no room for error and healthcare workers need to be well-educated on everything from compliance to best practices in patient care.
- Training Needs: Compliance rules are ever-changing and complex and healthcare workers need to know all about HIPAA and other regulations. They also have to be up-to-date on new equipment and safety protocols, and, of course, patient interaction and care.
- How They Use Video: With no time to waste, video offers quick tutorials on new devices, patient communication tips, and policy refreshers.
- Results: The better knowledge-retention driven by microlearning results in stronger compliance, fewer errors and better patient care.
Manufacturing
Factories and manufacturing plants may be getting smarter and more efficient with the introduction of new technologies, but workers still need adequate training on equipment, safety and processes in addition to how to use any new technology.
- Training Needs: To prevent injuries and ensure efficiency, manufacturing workers need to be trained on safety procedures, machine operation, and quality control.
- How They Use Video: Short videos are an efficient way to provide microlearning modules on emergency protocols, demonstrations of proper machine usage, and quality assurance checklists.
- Results: When workers are able to fit training into their already-busy schedule, they are more efficient and make fewer mistakes resulting in fewer accidents and improved productivity.
Fitness
Gym and fitness studio owners often struggle with high staff turnover and stiff competition. They need to provide a stellar customer experience to keep their clients from looking elsewhere.
- Training Needs: Instructors and trainers have to be well-versed in proper exercise form and equipment use. They also have to know how to interact with clients and provide a positive experience.
- How They Use Video: Videos come in handy to introduce instructors to new machinery, to remind them of proper squat form (and other exercises), and to help prepare for certification exams.
- Results: With even just 15 minutes between clients, instructors can watch training videos to grow their confidence, ensure fewer client injuries, and create stronger gym communities.
Consumer Goods
From product updates to new marketing campaigns, workers in the consumer goods industry need agile training to make sure they are always aligned with changing priorities and new information.
- Training Needs: Team members need to be armed with updated information on product features and need to be ready to provide customer support and troubleshooting.
- How They Use Video: Feature explainer videos and marketing updates are a great way to keep employees informed and ready to interact with customers. Videos showing various customer service scenarios also add to the ability to provide a better customer experience.
- Results: Keeping team members updated on changes enables them to provide better customer support and results in overall better business outcomes.
Construction
Similar to manufacturing, the construction industry relies on consistent and clear training, especially when it comes to safety and techniques.
- Training Needs: Construction workers can’t operate effectively unless they are well-trained in things like blueprint reading, equipment operation, and safety procedures.
- How They Use Video: Brief tutorials are the best way to keep busy construction workers updated on how to use heavy machinery and how to understand blueprints. A short video is a time-effective way to provide daily safety briefings.
- Results: Implementing video-based training results in faster onboarding of new workers and safer job sites with fewer mistakes on the ground.
Benefits of Using Bites for Video-Based Microlearning
Bites makes it ridiculously easy to create, share, and track video-based microlearning whatever your staff training needs are. Whether you’re training a retail team or rolling out compliance updates in healthcare, you’ll benefit from Bites’ features like:
- Easy video creation and hosting: You can upload existing videos or create new ones directly on the platform based on your needs.
- Mobile accessibility: Employees can watch training videos right from their phones, wherever they are and whenever it’s convenient for them.
- Tracking and analytics: Know who is watching what, how often, and how they are progressing. Keep track of what works and what needs improvement.
- Seamless integration: Bites plugs into the tools that everyone is already using (i.e. WhatsApp or Slack) with no need for employees to download and learn new software.
All of this means you can streamline your training delivery, boost learner engagement, and make sure no one falls through the cracks. Whether you’re looking for e-learning solutions or a flexible online training tool, Bites is here to meet your needs.
Video-based microlearning is becoming the gold standard in training across industries. It’s flexible, scalable, and gets real results. It’s time for you to transform how your team learns.
Check out how Bites can help you create powerful, effective, video-based microlearning experiences.