How AI is Transforming Video Content Creation

Picture of Victoria Worcman
Victoria Worcman

February 6, 2025

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Table of Contents

Everyone wants a well-trained workforce, but no one wants the hassle of arranging lengthy onboarding sessions or listening to employees complain about how boring the lectures are. Not to mention the costs involved. 

Companies spend an average of $957 per employee on training – this adds up fast and is hardly worth it if employees are not actually absorbing information or able to apply new concepts to their jobs. 

In response to this problem, businesses are exploring new and better ways to train their employees with video quickly becoming a popular choice. While today’s workers would almost certainly prefer to watch a short video than sit through hours of presentations, producing such videos requires significant time, effort and resources. 

Enter AI.

AI for video generation is one of the best presents this new technology can offer to businesses looking to up their training game. By automating key aspects of video production, AI makes it faster, easier and more cost-effective to create engaging learning experiences. But how exactly does it work and what benefits does it offer? Let’s explore. 

Understanding AI in Training Video Production 

When you hear people talk about artificial intelligence (AI) for video generation, you may imagine fancy effects like holograms or other futuristic features. Sure, those things exist, but using AI-based video creation technology is less about the fancy stuff and more about streamlining the entire process. 

Here are some of the ways that AI technologies can be used in training video production:

  • Text-to-Video – written scripts or other training documents can instantly be converted into dynamic video content, completely eliminating the need (and expense) for extensive filming.
  • Voiceovers – natural-sounding AI-generated voices narrate training videos, reducing the reliance on hiring paid voice actors. This also makes it easy to translate or produce videos in multiple languages at little to no additional cost. 
  • Automated Editing – based on prompts and other best practices, artificial intelligence tools can cut, edit and enhance videos automatically with barely any human intervention. This can save hours and hours of manual work. 
  • Scene Generation – if you can imagine it and describe it, AI can create visuals or animations that match your script. The end result is a professional-looking video without the need for an actual production team. 

If you leverage even just a couple of these capabilities, you’ll be well on your way to scaling your corporate training courses with minimal effort while maintaining (and improving) quality and engagement. 

Benefits of AI-Powered Training Videos

Once you start using AI for video generation, you’ll never look back. Some of the benefits you can expect to see include:

  • Lower Production Time and Costs – producing a video from scratch can cost in the vicinity of $1,000 per minute and involves hiring videographers, editors, voice actors and possibly renting some costly equipment too. AI automates these tasks, significantly cutting production time and costs. 
  • Enhanced Engagement and Learner Experience – AI learning platforms create more engaging training experiences through interactive elements and personalized content. Employees retain information better when training is dynamic and immersive, making professional development opportunities more effective. 
  • Increased Scalability and Consistency – AI makes it easy to create and update large volumes of training videos without compromising on consistent messaging across departments and locations. Changing messaging? No problem – all videos can be updated within a click or two of a button.
  • Personalized Learning Paths – employees are hungry for feedback and want to know that their individual needs are seen and addressed. AI-driven training adapts to individual learning styles, offering personalized content recommendations and feedback. Employees get the training that’s most relevant to them, leading to improved performance and better outcomes. 

The Process of Creating Training Videos with AI

When using AI for video generation, the heavy-lifting is taken care of by AI, but there is still a human-led process that drives the project forward. There are just four main steps to this process, as described below. 

Step 1: Scriptwriting and Storyboarding

Video content creation starts with a script and a storyboard. AI tools can generate training scripts based on existing company materials or specific prompts. These tools analyze themes, ensure a logical structure and can even suggest visuals that will complement the content.

The storyboarding process – a crucial step in video planning – can also be automated using AI, allosing creators to visualize the final product before production begins. There are some tools that can even generate shot lists and scene recommendations to ensure a smooth workflow. 

Step 2: Video Creation and Editing 

This is the fun part. Once the script and storyboard are ready, the AI-powered video creation can begin. These tools can automatically select relevant stock footage, create animations and insert company branding elements. 

Using AI for editing eliminates the need for extensive manual work as the tools can handle adjusting transitions, optimizing pacing and all the other details. AI can even create B-roll footage, add overlays, and enhance lighting and audio quality. 

Step 3: Localization and Accessibility

AI-driven voiceover translations make it easy to create training videos in multiple languages without hiring different voice actors. Text-to-speech AI can generate realistic narrations in various accents and tones, making videos accessible to diverse audiences. 

AI tools can automatically generate subtitles and closed captions which also makes training content more inclusive. For global companies with teams abroad, AI can translate scripts and subtitles instantly. 

Step 4: Distribution and Tracking

Of course the process doesn’t end when the video is produced. Next it needs to be distributed and watched and the results tracked. Companies can integrate AI videos into their LMS or communications tools so that employees can access the content seamlessly. 

AI-powered video creation platforms can track engagement metrics such as watch time, completion rates and interaction levels, providing valuable insights into training effectiveness. This immediate feedback can be used to make changes and make sure the training program is working well and innovative learning techniques are working. 

Leveraging Bites for Effective Training Videos

Bites takes AI for video generation to the next level. With our intuitive platform, you can create engaging, bite-sized training videos that will thrill (and educate) your employees without needing a full production team. 

You’ll get features like:

  • User-Friendly Content Creation – no technical expertise is required. Simply upload content and Bites does the rest.
  • Seamless Integration – Bites works with MS Teams, WhatsApp and other widely-used communication tools to deliver training directly to where employees can be found.
  • Analytics and Insights – Track engagement, completion rates and effectiveness to always have a finger on the pulse of the impact of your training programs.

Ask us about the success our customers have had with increased employee engagement and significantly reduced training time – set up a demo today and let’s transform your corporate training! 

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