Training content, not training materials.

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How approaching your training as a form of content creation can do wonders for your restaurant business.

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Our Values

Customer Focused

Our goal is to build long-term relationships with our customers as we both grow and mature. We constantly evolve our product and service to create a positive impact for our customers.


From our inception, we’ve been dedicated to the belief that data is the core of decision making. Every decision from product to marketing and customer success, always seeks the truth in the numbers.

Promote Team Growth & Happiness

Our success comes from the shared energy, talent, and contributions of every single team member. We are committed to building a work environment that is diverse, inclusive and empowering.


We take pride in our successes and don’t shirk away from our failures. We believe that every mistake is a learning experience and an opportunity for growth.


Eran Heffetz

Eran Heffetz / CEO

Eran is a serial entrepreneur with a passion for innovation and service. With past successes in hospitality, real estate and technology, Eran co-founded 8 restaurants and bars, is a board member of fintech startup, Obligo, and led one of Tel Aviv’s leading urban renewal companies through a merger with a public company. Eran joined Bites as CEO to help bring the dream of democratizing training to the world of frontline employees. Eran is a veteran IAF F-16 fighter pilot.

Tal Nagler Almog

Tal Nagler Almog / COO and Co-Founder

Tal has over 15 years of experience in the field of learning and e-learning including defining, developing and bringing multiple education products to market. She headed Kidum’s psychometric department where she managed over 100 employees and instructors. It’s with this deep understanding of the field that she, and co-founder Hagai, decided to join up and turn their dream to reality.

Hagai Horovitz

Hagai Horovitz / CPO and Co-Founder

Hagai has over 15 years experience in teaching psychometric exams prep courses leading to deep expertise in developing digital educational products including backend development and UX/UI design. With a B.Sc in Electrical and Computer Engineering, Hagai’s interest in how technology intersects with training and education drives his product and technology strategies.

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